Branding and collateral for Baker and Bloom, a weekly market of fabulous flowers and blissful baked goods.
Client: Parnell Business Association
Project managed by Fresh Concept.
The Baker and bloom logo needed to appeal to a young, female skewed audience, without being overly feminine. Several lettering styles were trialled before the final style was chosen. The final lettering was developed by hand and tidied and vectorised in Illustrator.
Outputs included lockup, branding, social media collateral, plant themed signage, web assets and vendor info packs.