Illustrated and hand-lettered event branding
Client: Auckland Transport
Project Managed by Fresh Concept
The branding for the 2016 Great Auckland Bike Market needed to have
a low-fi quality to emphasise the grass-roots nature of the event.
The aim was to play on the charm of DIY marketing, to create a look and feel that would seem like it had been cheaply produced and circulated, while remaining visually appealing. The final solution was a simple black and white lockup which incorporated rough, hand-drawn lettering and illustration.
Outputs included posters, flyers, social media collateral and a range of hand-lettered event signage.