Brand refresh for the seventh season of Silo Park activity
Clients: Panuku Development Auckland
Project Managed by Fresh Concept
Since the start of 2014, I have been the go-to graphic designer for each season of programmed summer activities at Silo Park.
For the current season of Silo Park, a brand refresh was undertaken to unite a more-diverse offering than ever before. Maintaining the original logo, the rest of the brand was redeveloped, centred around a new illustration of the area.
Outputs for the brand refresh included a seasonal refresh of the original Silo Park visual system, a brand new website, new collateral templates, onsite signage, print and social media content, and a range of miscellaneous visuals for new events and initiatives throughout the season.