Play Streets

Branding and collateral for Auckland Transport's Play Streets 2017 event.

Client: Auckland Transport
Event managed by Fresh Concept

Auckland Transport needed branding for their inaugural Play Streets event which would be fun and playful, yet appeal to a wide range of ages.

The solution was a bespoke logotype, drawn by hand and developed digitally. The logo was developed to be bold and punchy, but with the subtle detail of the road markings.

Outputs included logo, poster, map, onsite wayfinding and themed signage.