Hand Lettered Branding for the Great Auckland Bike Market.
Client: Auckland Transport
Orchestrated by Fresh Concept
The branding for the Great Auckland Bike Market needed to have a low-fi quality to emphasise the grass-roots nature of the event. The aim was to create a look and feel that would seem like it had been cheaply produced and circulated, while remaining visually appealing. The solution was a simple black and white lockup which incorporated rough, hand-drawn lettering and illustration.
Outputs included posters, flyers, social media collateral and event signage.